How to become a successful long-term investor, without losing your mind or money?

Learn all the important things about investing in one ultimate course.

  • Focus on the few key elements that make investors successful
  • Don’t get lost in an information overload or increase your daily stress
  • Build your optimal portfolio with different asset classes
  • Learn how to pick winning stocks with pre-built quantitative models
  • Learn lessons about investing (and life) from the best investors

Equito Investing Masterclass

All the secrets of successful investing in our bestselling online course.

Investing has never been as complex, stressful, and unpredictable as it is today. This course will guide you through the landscape and help you become a successful investor.

Fact 1: Most new and semi-experienced investors simply lose money

As renowned investor Howard Marks said, if you think investing is simple, you probably have no idea what you’re doing, and you are on the way to losing money.

Fact 2: The financial world has become super complex and overwhelming

Thousands of financial products, books, online courses, and platforms only lead to having no clue where to start, and things are only getting even more complicated and uncertain.

Fact 3: It’s extremely hard to find good investments, and traditional value investing is almost impossible

Since the majority of investors have similar access to information, and there are many advanced screening tools out there, it’s hard to find hidden investment gems.

But finding good bargains is the key to successful investing.

Fact 4: Investing can bring a lot of new stress to your life

Many new investors are constantly checking their portfolio and the financial news, bringing severe stress into their life.

That means worse, not better, quality of life.

You don’t want to end up without money and energy.

Despite all that… most investors regret not starting to invest sooner


If you learn how to invest successfully not only does your money work for you and give you the chance to get wealthy, but in addition, understanding the key investing principles can help you advance your career, become a better businessperson, and even make better life decisions.

Our course and community will help you:

  • Get really smart with your money
  • Invest your savings cleverly and diversify the portfolio according to your goals
  • Select high quality businesses that will make your portfolio grow
  • Adjust to the crazy macroeconomic times
  • Make better life decisions

The only investment course that won’t you get confused or overwhelmed and takes all aspects of your life into account.

The Equito Investing Masterclass building blocks

There are more than 20 videos in our library.

Based on your preferences, your customized course curriculum is built from nine building blocks.

A list of all course videos

1. Introduction (5 min)

  • Who I am (Luka Gubo)
  • Quant
  • High-frequency trader
  • Fund manager
  • Founder of fintech companies

2. Who is this course for? (5 min)

  • People with at least 10k EUR to invest
  • Above-average earners who would like to invest 500 EUR per month

3. What you will learn (5 min)

  • What investment classes exist and what we can invest in
  • How to think about risk and expected returns
  • How many investments we need for diversification to kick in
  • What type of investment strategies exist
  • How to analyze a company
  • Searching for good companies
  • Selecting a broker
  • Investing in practice
  • Introduction to technical analysis

4. Investment asset classes (5 min)

  • Overview of asset classes
  • Investing vs. allocating savings
  • Bonds
  • Stocks
  • Real assets
  • Digital assets
  • Derivatives
  • Funds

4.1. What are bonds? (15 min)

  • How loans work – A 1.000 EUR loan to a friend or a company, what are the terms, duration, interest rate, etc.?
  • Coupons, price, and interest rates
  • Issuer creditworthiness
  • Maturity
  • Central bank interest rate and its influence on yields

4.2. Stocks (10 min)

4.3. Real assets (10 min)

4.4. Digital assets (10 min)

4.5. Derivatives (5 min)

4.6. Funds (5 min)

  • Mutual funds
  • Index funds
  • ETFs
  • Hedge funds
  • VC and PE funds

5. Risk and Expected Returns

  • What is risk?
  • Volatility
  • Historical returns
  • Expected returns

6. Portfolio diversification

  • Correlation
  • Optimal portfolio diversification
  • Risk Parity
  • Global market portfolio
  • Valuation-dependent portfolio

7. Investment philosophies

  • Value investing
  • Growth investing
  • Momentum investing
  • Macro investing
  • Trading

8. Analyzing companies

  • Overview
  • Data sources
  • Understanding financial statements
  • Financial ratios
  • Financial scores – Piotroski ratio
  • Discounting future cash flow
  • Valuation
  • Intangible assets
  • in practice (30 min, screenshare)

9. Finding good companies

  • Screening tools
  • Screening criteria
  • in practice (30 min, screenshare)

10. Trading and investment accounts

  • How to select a broker / investment platform
  • Interactive Brokers
  • Robinhood et al

11. Investing in practice

  • Overview
  • Order types
  • Buying and selling on IBKR (screenshare)

12. Technical analysis

  • Overview
  • Trend following
  • Mean reversion
  • TA as a support for fundamental analysis
  • TA on in practice (30 min, screenshare)

What do you get by joining our online course?

  • Access to 20+ high quality videos
  • 7 bonus videos: How to do it in practice
  • 7 free workbooks to help you put knowledge in practice
  • A private community of investors, and much more!
Practical and to-the-point. You can start building your portfolio in no time.
Learn on any device, completely self-paced.
30-day money-back guarantee. No questions asked.

Free bonus content 1: How to do it in practice?

  • Analyzing financial statements and ratios
  • How to analyze a company example (Apple)
  • How to follow financial markets
  • Buying and selling with IBKR in practice
  • Technical analysis in practice
  • How to follow macro cycles in practice
  • Momentum strategy for crypto assets

Free bonus content 2: Workbooks

  • Personal financial planner
  • Questions to become a better investor
  • Asset allocation guide
  • Indexing and ETF strategy
  • Stock analysis framework
  • Stock tracker
  • Checklist to winning the investing game

Get everything you need to become a long-term, successful value investor in a highly-customized way!

This course is for you if:

  • You have a high paying job (e.g., software developer, doctor…) and some savings
  • You don’t want your returns to get chipped away by fees (e.g., buying an expensive mutual fund)
  • You don’t want to be a completely passive investor (e.g., buying one ETF)
  • You want to get financially educated and make sure your money works for you

This course is not for you if:

  • You want to day trade
  • You want to get rich overnight or risk all your assets in Crypto or Forex
  • You don’t have 400 EUR to save and invest monthly

What will you learn?

  • How the financial markets work and how the macroeconomy influences your daily life
  • How to build your investment strategy based on your personal character
  • The fundamentals of the main asset-classes (gold, stocks, bonds, ETFs, crypto…)
  • How to allocate your investment funds between different asset classes
  • How to analyze and pick stocks based on your professional edge/occupation

Meet your instructor

Luka Gubo is the Founder and CEO of Equito, Capital Markets Director at Cryptix, the founder and current advisory board member at, quantitative fund manager of FT Quant, and the author of several books and academic research papers, as well as being a public speaker and practitioner of stoic philosophy.

He has wide-ranging experience in trading, investing, and risk management.

As a high-frequency macro-event-driven trader he has helped a small private fund achieve a Sharpe Ratio of higher than 4.

Luka has deep knowledge of the market microstructure as well as a great understanding of global macroeconomic trends and cycles.

He has developed a global, multi-asset, flexible, quantitative investment strategy that is outperforming the market.

It combines global macro cycles and market valuations with deep quant fundamental analysis on companies around the world.

As he is a strong believer in transparency when investing, his strategy is “open source” and available to everyone on the fund’s website.

More than 100 thousand people have read his articles on investing, more than 10 thousand have watched his lectures online, and several thousand have seen his lectures live.

He shares his knowledge willingly whenever he can – either through writing or public speaking.

Luka is known for:

  • Explaining complex topics in a simple way
  • Creating improved value investing formulas that bring superior results
  • Helping thousands of people to successfully enter the world of investing


1.800€ 1.200€
includes VAT (once)

It's time to take your financial future in your hands. Become a successful investor and make sure your money works hard for you. Investing in your knowledge pays the highest dividends.

  • 20 + videos
  • 5 + documents
  • Personalized curriculum
  • Private community


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Frequently asked questions

Do I need any prior knowledge of investing?

No, you don’t need any prior knowledge of investing. Throughout the course, you’ll build strong foundations and then go step by step through all the necessary building blocks to become a successful investor.
If you already have prior knowledge of investing, you’ll definitely find many advanced videos, as well as a workbook and resources, with which you’ll be able to upgrade your knowledge. You can find the whole curriculum here.

Do I need any accounting knowledge?

No, you don’t need any accounting knowledge. In this course you’ll learn the basics of reading financial statements (balance sheets, P&L, cash flow statements) and what to focus on as an investor when analyzing them.
In addition, you’ll get recommendations for additional resources if you would like to understand accounting and financial statements even better.

Can’t I learn all that for free from different materials on the Internet?

It’s possible that you could learn from the free materials, but to be honest, it’s hard to find high-quality resources. Building your own curriculum can be difficult, overwhelming, and sometimes even chaotic. And you can’t get answers to your questions or get any additional guidance whatsoever. It would most likely take you dozens of hours just to find reliable resources, and then twice as many to put them together in the right context.
Why not save your time and effort, avoid getting lost in the chaos, and rather immediately focus on learning the things that really matter when it comes to investing. We’ve already done the hard work for you, built an outstanding curriculum, and created high-quality content that will give you all the foundations needed to become a successful investor.

Do you cover indexing and stock picking?

Yes, we cover both of these topics in the course. You’ll learn a few different methodologies for selecting stocks and, if you want to be a more passive investor, how to build a strategy and pick a few index funds or ETFs. You’ll also learn the limitations for EU investors and which ETFs are appropriate for European investors, since there are additional regulatory limitations.

On which markets do the strategies from the course work best?

The knowledge you will gain from the course is market agnostic and can be applied to almost all countries with developed capital markets. Nevertheless, the content is a bit more focused on the US and European markets.

Does the course cover investing in crypto?

In the Investing masterclass course, crypto currencies and crypto projects are not covered in detail. The course contains a description of them as an asset class, and describes their key characteristics and the course also provides some valuable lessons on how they fit into your optimal portfolio.
You’ll learn and understand the risks and benefits of adding crypto to your portfolio and whether you should do so or not. In addition, we explain a few strategies, such as the momentum trading strategy, with crypto examples.
Equito is also preparing another course that will cover crypto in detail, where you’ll get some additional resource recommendations for crypto investing.

How much money do I need to invest?

Actually, you don’t need any money to invest. You can start learning, and when you feel confident enough, you can start investing.
Nevertheless, once you do decide to start investing, it’s recommended that you invest at least 5.000 EUR as a one-time investment in different asset classes, based on the investment strategy that you build during the course, or at least a few hundred per month. The minimum amount is recommended in order to optimize transaction fees.

How much time will I have to invest in the course?

The only bad news is that you’ll need to put in the work if you want to learn how to invest successfully. Investing is not easy, and you have to commit to acquire a certain level of knowledge and understanding. The good news is that you can learn completely at your own pace.

The total commitment is around 10 hours to go through the videos and workbooks, 2 – 3 hours to open accounts and learn the platform you’ll use for investing, and additional few hours to discuss your investing strategy with other students on our forum. So, in total around 15 – 20 hours and you can set the pace entirely at your own will.

Will I get any value if I already have a financial advisor?

Absolutely. Acquiring knowledge in our online course will give you a good understanding of the financial markets and what your optimal approach to investing should be, so you can easily evaluate the advice from your financial advisor. In addition, you will learn the financial lingo, ask them better questions, and be more confident that you are on the right track.

How can I pay for the course?

You can pay the course with a credit card. We’re working on adding other options.

When and how will I get access to the online course?

You will get access to the course immediately following the payment. You will receive a link where you will set your credentials and additional instructions on how to login and use the platform. The platform is built on LearnDash, which is one of the most popular platforms for online courses.

What kind of device do I need? Can I watch videos on my phone?

You can watch the course on almost any device that has a connection to the internet. You can use your desktop, laptop, a tablet, or a mobile phone. To watch the videos on a mobile phone, you will need to open a mobile browser and login to the Equito platform with your credentials.

Does the lecturer answer any questions?

Yes. You can post a question in the private Discourse Community (forum), and we’ll provide an answer in a day or so. Once per month we also organize live FAQ sessions with all the students.

Do you guarantee I’ll make money by investing or get rich quickly?

No and no. It’s impossible to guarantee profits when it comes to investing. There’s also a chance that you’ll lose money. Past performance never predicts future results, and this course is not about getting rich quickly. In our course you’ll learn how to build a portfolio based on your personal financial situation, and how to mitigate risks and improve your odds to invest successfully.
You’ll also learn why you should have a long-term mindset when it comes to investing, like Warren Buffet and other successful investors do. By joining the course, you’ll have to agree to our disclaimer and acknowledgment statement.

Can I get a refund?

Yes, you can get a refund 30 days after making the purchase.

Is the payment one-time? How long will I have access to the course?

Yes, you pay once and get lifetime access to the course.

Can I pay in instalments?

Unfortunately, not at the moment.

How can I get help?

You can always email us at We will respond to your request in 1-2 working days.